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There are three main reasons for using these file naming conventions. The graphics are grouped in folders and each of these folders carries the name of a particular screen for a mobile project or page for a web project. This screenshot of part of our media library demonstrates proper file naming conventions.
graphic design file naming conventions

The folder algorithm in practice with various layout views.

Graphic design file naming conventions. The name of a source design file has to contain the name of the project platform name and version number in this exact. Graphic designers and marketers are often those people in an organization who need to go through most files and materials. My clients always speak to me with the straight forward name of the. We have a file naming process that was set by a member on the marketing team but its not working with our growing amount of collateral that needs to be shared across the company.

It makes working with a team easier and increases your productivity so that you can focus on growing your design business instead of opening and closing. Reasons for file naming conventions. I prefer to use the same numbering system for my imported files graphics and high resolution from photoshop this way i always know whats the last version and to which specific project it belongs. Naming conventions differ from company to company but ideally you want something consistent for each client.

A file naming convention fnc is a framework for naming your files in a way that describes what they contain and how they relate to other files. There were a couple freelance gigs i had that insisted i stuck to job numbers they created for each project but beyond that ive avoided numbering like a plague. They also give some hints on the advantages of using one full article here. If there is no change to a file i keep the file name from the original project it came from.

Filenames should always be lowercase with hyphens separating keywords rather than spaces or other characters. Since i started in this industry over 18 years ago ive always used very straight forward filefolder naming for all of my projects. Keeping them all on track and having control over every single file may not be the easiest task though especially if file management has never previously been a priority. Developers use these graphics to build the final product.

Filing system for design files. This way you ensure that when searching for files from your desktop or cloud service you can easily retrieve them. Naming your files in a structured manner can look like more work in the short run but in the long run it saves time reduces mistakes and elevates you professionally as a graphic designer. Being able to find the latest version of a file or a version before or after a particular round of edits is essential to making sure changes are tracked and billed for.

File naming conventions keeping organized files is critical to successfully managing a design project or studio. Im the sole in house designer at a fast growing company and im over my head with files and how to organize them. File naming conventions pro tips.

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